Guidance: In the future, with the further development of new technologies such as 5G, AI, driverless, AR/VR, biometrics and big data, commercial display, vehicle and new retail will become the three major application markets of touch screen.
In recent years, with the rapid development of mobile Internet and Internet of Things, display devices as an important interface of human-computer interaction have been paid more and more attention. Display is everywhere. Touch control will be our normal life in the future. In the future, with the further development of new technologies such as 5G, AI, driverless, AR/VR, biometrics, big data and so on, commercial display, vehicle and new retail will become the three major application markets of touch screen.
1. Commercial Display
According to Ovi cloud statistics, it is predicted that in 2018, China's overall market will reach 58.88 billion yuan. In the future, brand competition will be fierce, products will be innovated, technology will be innovated, and emerging demand in the segment market will continue to emerge. The future development of China's business show market will still be very active. New products, new demands and new markets will contribute to the future development of business show market.
In the future commercial display market, commercial TV will be intellectualized, the competition of large-screen splicing products will be intensified, the trend of new retail integration of advertising machines will be intensified, and the emerging market of electronic whiteboard will be large-scale. Business shows that every few years a "high-increment" black horse product emerges. Over the past five years, LCD educational displays and small spacing LED have served as the "leader" of doubling growth.
In 2017, the Ministry of Education put special emphasis on the requirements of equipment interworking, interconnection, interoperability and content sharing under the conditions of intelligence and informationization. This is actually the requirement of "industry standardization" in software development, horizontal compatibility, vertical compatibility and backward compatibility, which makes the touch control of interactive display interface more humanized, human operating habits, simple and fast touch control, etc. Highlighted, this requires large data analysis.
With the development of intelligence, digitalization and big data industry, the total demand of large screen display, especially high-end visual large screen, continues to grow. In the digital sign market, sensors, interaction, display and cloud support constitute an organic application system. In the future, e-government, tourism, facility management and medical treatment will be one of the application scenarios of commercial display.
Commercial display is market-oriented. Equipment is not only a display terminal, but also a carrier. Integrative intelligent terminal equipped with new technologies such as computer technology, sensing technology, touch technology and human-computer interaction technology is increasingly showing broad prospects for development and huge market opportunities.
2. Vehicle field
With the maturity and perfection of intelligent automobile application technology, the rigid demand of vehicle-mounted man-machine interface will further enhance the demand of display touch panel. With the development of new technologies such as driverless technology and 5G mobile network, the demand for on-board display of intelligent vehicles has changed dramatically.
At present, China is the largest automobile market in the world. The number of cars purchased each year is 24-30 million. Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, revealed that the government had started relevant research and worked out a timetable for stopping the production and sale of traditional energy vehicles. China's industrial sector predicts that by 2025, China's total automobile sales will reach 35 million vehicles, with new energy vehicles accounting for at least one fifth of total sales. It also claims that by 2040, all cars will be electrified.
At present, vehicle display screens can be divided into four categories: Cluster, Head up Display, CID, Center Information Display, Audio, Navigator, Air Conditioning Control, Rear Seat Entertainment Display, Rear Seat Entertainment Display. Erertainment, the display installed behind the front pillow; the former three are front-loaded on-board displays, and the latter is a rear-loaded on-board display screen.
In the future, the layout of intelligent automobile man-machine interface will be more humane. Central control display and backseat entertainment display are mainly configured by touch interaction. Central control display (CID) has little change in audio, navigator, air conditioning control and other information display applications, but its future appearance and touch operation will be more humanized. JDI, Sharp, Qunchuang, Youda, LGD and Beijing Oriental panel manufacturers are competing very fiercely for this on-board display market.
The information exchange between vehicles also reflects the broad application prospects of future vehicles in the field of intelligent technology. Therefore, world-renowned end-vehicle companies including BMW, Audi, Mercedes-Benz, Volvo, GM, Ford, Toyota, Honda and so on have formulated the future electric strategy; while Tesla, the explorer of pure electric vehicles, and domestic automobile manufacturers such as BYD, Beiqi, Chery, Geely, Lifan, Chang'an and other intelligent technology fields have developed.
Although the application of on-board central control screen and rear-seat entertainment display screen is single, the demand for application scenarios and panels is large. Besides automobiles, aircraft, high-speed rail, public cars and taxis are all application scenarios of display panels. Moreover, the demand is huge and the market prospects are broad.
3. New Retail
The new retail products created by 5G, Internet of Things and AI will provide a broader market for large and medium-sized touch-screen technology products. It is estimated that the sales of large and medium-sized touch-screen will reach nearly 12 billion US dollars by mid-2019.
Over the past decade, Internet and high-tech platform giants such as Facebook, Amazon, Tencent, Apple, Ali and Millet have risen rapidly. At the same time, with the help of high-speed development of the Internet and high-tech, these enterprises use strong capital and advanced operation mode to cross-border into traditional industries, which has a profound and even subversive impact on traditional industries.
From the results of 127 listed retail enterprises in China, we can see that in the first half of 2018, the revenue growth of listed retail enterprises reached 21.63%, but if we exclude 15 head enterprises such as Ali, Jingdong, Suning and Yonghui, the growth rate of the remaining enterprises is only 1.75% year-on-year. This is enough to show that 2018 is still a year when new retail sales are booming. Internet giants use new technologies such as big data, cloud computing and artificial intelligence to continuously integrate with the retail industry, and also open up a broad market space for display touch terminal applications.
For example, in Nike's new retail store in Shanghai, as long as the NIKEPLUS membership is verified by scanning code with the help of Nike store athletes, the entrance experience can be achieved.
Experience games are mainly divided into three parts: touchdown jump, One Two One, and two-point run-back. The combination of interactive pictures and stereo sound effects is quite dramatic. In this process, the new technology will analyze your running situation, so that you can better understand your sports needs, to select the appropriate sports shoes series, which is very popular with consumers in the game.
Internet of Things (IoT) is an important part of the new generation of information technology. In the process of digital transformation, IoT can help enterprises connect the physical world with the digital world, and form a cycle of perceiving the physical world and controlling the physical world. Artificial intelligence (AI) can make such a cycle more automated and efficient so that the physical world and the digital world can be truly realized. Fuse together. IoT and AI will become the "intelligence" genes in the nervous system of digital enterprise. For example, the unmanned retail store combines various display interfaces such as electronic tags, settlement systems and intelligent terminals, in which touch control plays an important role.
In recent years, human-computer interaction is the direction that industry generally pursues. Touch display terminal is not only output, but also input. Digital signboards are not only the executive end of instructions, but also the data acquisition end. The future digital signboards will be the fulcrum of O2 O and the cloud management and control service system. Through the Internet access and the perception of the Internet of Things, to collect and analyze user behavior, so as to achieve business models such as precision marketing. This also reflects the value changes of the industry, from hardware profit to operating profit.
Specific interactive technologies, such as eyeball, touch, somatosensation, face recognition, gesture recognition, have made considerable progress, and have begun to be applied to new retail. In the future, display technology will be ubiquitous, and the interactive touch interface will be within reach of every bit of life.
